Profile Manual
Avinor has created a unified visual identity for the company's operations with the aim of appearing cohesive and comprehensive to partners, customers, and society at large. Our visual identity means that logos, colors, fonts, images, and graphic elements should be used in a clearly defined way. We want it to be managed and developed within the given framework.
Avinor's graphic profile
Logo
The logo consists of six specially designed letterforms that create the wordmark Avinor and the symbol "dot-connect."
The logo must always be used in its entirety, meaning: never separate the symbol and the wordmark. The symbol and letterforms must never be changed or modified in any way.
The logo must always be reproduced in black, white, or Avinor Violet (Pantone 512 CP). No other color combinations are allowed.
The choice of color should be based on a thoughtful consideration of the contrast between the logo and the background.
Placement against background
Black logo is used against a light background. White logo is used against a dark background. Logo in Avinor violet should only be used if the background is completely white.
Never place a black logo against a dark background - this results in too low contrast and poor legibility. Never place a white logo against a light background - this results in too low contrast and poor legibility. Never place a logo in Avinor violet against any background other than white.
There should always be enough space around the logo to ensure a clean and clear visual image. When it's not possible to use the preferred clear space, the minimum clear space should be used. This applies to surfaces with extremely limited space.
Profile colors
Only the following colors are allowed for reproduction with the trademark. Our colors are primarily specified as Pantone® colors and these colors are our "optimal colors."
- The image should capture the moment of the activity.
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The activity should be something naturally done while traveling at an airport.
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Aim to show relationships between people.
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The image should establish that it's taken while traveling at an airport.
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There can be small indicators such as seeing parts of a boarding pass, a duty-free bag, passport in hand, etc.
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Twinkle in the eye
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- The people depicted should represent the largest and most important segments among Avinor's guests. All segments should be represented in the image database.
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The people depicted should appear as real people on a good day. Clean and neat in clothing.
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Look satisfied and reflect that they enjoy being guests with Avinor.
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The same guidelines apply to images of employees.
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The lighting should appear natural with a cool undertone.
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Never show situations that could be a risk to the safety of guests or employees.
- Popular: We should choose a writing style that is straightforward, unpretentious, and sympathetic.
- Explanatory: We should choose words and expressions that build understanding.
- Friendly: Our language and communication should reflect human community and approachability.
Everyone should feel welcome
Even though air travel has become a normal part of people's lives, it is important that we create as worry-free a travel experience as possible. Avinor delivers a range of services, all contributing to a seamless and positive journey. It is crucial that these services are conveyed with a clarity that ensures everyone understands what we offer.
We are the Avinor of all of Norway
From Kristiansand in the south to Berlevåg in the north, our 45 airports literally connect Norway. It is important for us that the language, locations, and models reflect that we are here for all Norwegians. Making distinctions between people is simply not within our mandate.
Language
We primarily write in Norwegian, with English as a possible addition.
Avinor's profile manual defines guidelines for the placement of Avinor's logos in relation to other logos. Avinor's logo can appear alongside other logos in promotional ads, invitations, sponsorships, etc.
In marketing channels and on surfaces outside the airport, Avinor's logo must stand alone as the sender (e.g., advertising parking, direct routes, etc.), even if the service is provided by a partner.
Actors delivering services at the airports must ensure that passengers can easily find the correct contact information. In these cases, it is natural for the actors to use their logo and sender identity.
Avinor's place brand (Oslo, Bergen/Flesland, Stavanger/Sola, and Trondheim/Værnes) should be used if it is appropriate to highlight that the service/product is associated with the airport there.
Please contact if questions arise.
